Sales Science
2025 is going to be chaos unless businesses fix their go-to-market (GTM) strategies. At Sales Science, we’re on a mission to solve that problem by sharing real-world GTM experiments, wins, losses, and lessons.
Hosted by Matt Aird, our content focuses on practical, data-driven insights to improve GTM efficiency. No fluff—just what works.
What to expect:
Quarterly SaaS Reports: Deep dives into public SaaS companies' GTM strategies.
GTM Experiments: Real campaigns we’re running with clients.
Tactical Insights: Actionable advice backed by data.
If you want to see what’s working in the field, hit subscribe. Your support means the world to us. Let’s make 2025 a breakthrough year for GTM success. See you next week!
Sales Science
The Q4 "State of SaaS" Report
I Analysed 30 SaaS Giants for 43 Hours – Here’s What I Found
After spending 43 hours deep-diving into the 10-Ks and Q4 reports of 30 of the world’s top public SaaS companies—including Salesforce, Hubspot, Palantir, and Workday—I uncovered 3 key trends shaping the future of SaaS:
🚨 Slowing Growth
📉 Flat Efficiency Gains (FCF & Op Margins)
🛑 Declining GTM Efficiency
In this video, I break down the data behind each of these insights, covering 15 core SaaS metrics like CAC Payback, ARR per Employee, FCF Margins, and the Rule of X. You’ll also hear which companies are bucking the trend and continuing to thrive—and which ones are falling behind.
If you’re in SaaS, RevOps, or GTM—this is must-know info.
👇 Know someone at Atlassian, Rubrik, or ServiceNow? Let’s connect.
💬 Drop a comment if there’s a metric or company you'd like covered next.
#SaaS #SaaSMetrics #GTMstrategy #CACpayback #ARRgrowth #SaaSvaluation #RevOps #SaaScompanies #SaaS2025 #SaaSanalysis #FreeCashFlow #SaaStrends #B2Bgrowth