Sales Science
2025 is going to be chaos unless businesses fix their go-to-market (GTM) strategies. At Sales Science, we’re on a mission to solve that problem by sharing real-world GTM experiments, wins, losses, and lessons.
Hosted by Matt Aird, our content focuses on practical, data-driven insights to improve GTM efficiency. No fluff—just what works.
What to expect:
Quarterly SaaS Reports: Deep dives into public SaaS companies' GTM strategies.
GTM Experiments: Real campaigns we’re running with clients.
Tactical Insights: Actionable advice backed by data.
If you want to see what’s working in the field, hit subscribe. Your support means the world to us. Let’s make 2025 a breakthrough year for GTM success. See you next week!
Episodes
32 episodes
Q1 results from Nutanix, Paylocity & Gitlab, A16Z thinks AI nukes all incumbents, Our AI calling Agent (a sneak peak)
In this episode we break down Q1 earnings from GitLab, Nutanix, Pure Storage, and Paylocity — plus, we demo our in-house voice AI agent and discuss Marc Andreessen’s bold AI thesis.Here’s what we cover:GitLab: S...
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16:31
Q1 results from Crowdstrike, MongoDB & Rubrik, Has Apple killed Cold Calling & are LLM reasoning models dumber than we think?
In this week’s episode, we break down the latest performance from four major SaaS players - Rubrik, Asana, MongoDB, and CrowdStrike - and dig into what’s really going on under the hood.We cover:Rubrik’s wild growth (54% YoY!) an...
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22:03
Q1 earnings from Box & Salesforce, CAC Payback and Growth from Q1, & Klarna Replacing AI with Humans
In this episode, we dive deep into Q1 earnings across some of the most talked-about SaaS names—UiPath, Salesforce, Box, and PagerDuty—and what the data is telling us about the broader SaaS market in 2025.Klarna’s AI U-turn: After toutin...
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19:09
Episode 16: Q1 Recap, State of Startup Funding, and how we're using AI in GTM
Welcome back to The SaaS Report! After a short break, we're diving deep into the Q1 earnings from some of the biggest names in enterprise software—Workday, Zoom, Palo Alto Networks, and Snowflake. We also cover Salesforce’s $8 billion acquisiti...
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Season 2
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Episode 13
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23:55
The Q4 "State of SaaS" Report
I Analysed 30 SaaS Giants for 43 Hours – Here’s What I FoundAfter spending 43 hours deep-diving into the 10-Ks and Q4 reports of 30 of the world’s top public SaaS companies—including Salesforce, Hubspot, Palantir, and Workday—I un...
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Season 2
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Episode 12
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10:47
The Death of “Just Checking In”: Why Value, Not Volume, Wins in 2025
Still sending follow-ups that start with "Just checking in"?You're already behind. In 2025, inboxes are where sales emails go to die—and lazy follow-ups are the fastest route to being ignored, deleted, or blocked.This video breaks d...
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Season 2
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Episode 11
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3:02
Selling Is a Courage Game — Not a CRM Game
Are You Actually Selling — Or Just Looking Busy? If you're spending more time in Salesforce than on sales calls, it might be time for a reality check.In this video, we break down a harsh truth: Sales admin is not selling. U...
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Season 2
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Episode 10
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3:57
Why No One Answers Your Sales Calls (And How to Fix It)
Are your sales calls going straight to voicemail? Or worse — marked as SPAM RISK? You might be losing sales before you even say a word — and it’s probably not your pitch. It’s your phone number.In this video, I break ...
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Season 2
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Episode 9
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3:44
Stop Pitch Slapping Your Prospects
In this video, Matt reflects on a recent cold call experience that felt like it came straight out of an 80s Wall Street movie — high-pressure, filled with buzzwords, and completely ignoring the prospect's actual needs. This outdated approach ma...
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Season 2
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Episode 8
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4:24
Gong just passed $300M in ARR - What are they worth?
In this video, we take a deep dive into Gong's impressive growth and what their recent milestone of surpassing $300 million in ARR means for the company's valuation in 2025. Gong, founded in 2015, is a SaaS company revolutionising the way sales...
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Season 2
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Episode 7
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5:19
Does Calling Boost LinkedIn Outreach Results?
In today’s video, we’re excited to introduce Matt Jennings, our Head of Sales Operations, as he tests a new approach to cold outreach and lead conversion. After experimenting with LinkedIn outreach in a previous episode, where he reached out to...
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Season 2
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Episode 6
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2:19
Experiment 2 | Does Warm Outbound Outperform Cold Outbound on Linkedin?
In this episode, we dive into a new LinkedIn outreach experiment focused on warmer leads. After testing cold DMs with mixed results, I decided to take a different approach by reaching out to 162 handpicked prospects who have engaged with my con...
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Season 2
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Episode 5
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6:05
EXPERIMENT RESULTS | Can You Build Pipeline With Cold LinkedIn DMs
In this video, we share the results of our 3-week experiment where we sent 600 cold LinkedIn DMs to test whether outbound LinkedIn outreach is still effective in 2025. We aimed to understand if connection requests and DM sequences can generate ...
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Season 2
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Episode 4
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16:30
The Q3 "State of SaaS" Report
Q3 SaaS Metrics Report: Slower Growth, More Efficiency After 50 hours of deep analysis, we’ve summed up the state of the public SaaS market in four words: Slower growth, more efficiency. In this video, we break down:
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Season 2
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Episode 3
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9:07
How many meetings can we book from 600 Linkedin DMs
Does sliding into LinkedIn DMs actually work in 2025? 🤔 In this video, we dive deep into the controversial world of LinkedIn outreach with a hands-on experiment to test three different DM strategies! 🚀Here’s what we cover: 👉 O...
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Season 2
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Episode 2
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8:50
2025 will be terrible for SaaS companies - unless they figure this out...
2025 Is a Make-or-Break Year for SaaS Companies – And We’re Changing How We Share Our InsightsThe data is clear: go-to-market efficiency has tanked across the SaaS landscape.👉 CAC payback periods are way up👉 Growth rates have sl...
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Season 2
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Episode 1
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5:28
Episode 15: Private SaaS Company Benchmarks & why ZoomInfo is a Buy at $11 per Share
In this episode of The SaaS Report, we dive into the latest private SaaS company benchmarks, exploring key metrics and trends that are shaping the industry. We also analyze why ZoomInfo, despite recent fluctuations, presents a compelling invest...
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Season 1
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Episode 15
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30:59
Episode 14: ServiceTitan going public and Xero’s half year results
In this episode of The SaaS Report, we dive into two major developments in the SaaS world. First, we explore ServiceTitan’s journey to the public markets—unpacking their IPO. Then, we shift gears to analyze Xero’s half-year results—examining th...
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Season 1
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Episode 14
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36:09
Episode 13: Klarna going public, Salesforce hiring 1000 sales people to sell AI, Klaviyo's journey from startup to $10B company
In this episode, we dive into three major stories shaping the tech and business world. Klarna is making moves toward going public—what does this mean for the future of buy-now-pay-later? Salesforce is ramping up its AI sales efforts by hiring 1...
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Season 1
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Episode 13
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29:25
Episode 12: Is HubSpot underperforming & The future of SaaS in an AI world
In this episode of The SaaS Report, we dive into a critical analysis of HubSpot's recent performance. Is the marketing and sales platform underperforming, or just navigating a shifting landscape? Plus, we explore the evolving role of A...
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Season 1
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Episode 12
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35:46
Episode 11: Q3 Earnings for Atlassian, PegaSystems and Microsoft, Perplexity's new funding round & will AI replace Sales People?
In Episode 11 of The SaaS Report podcast, we dive into the latest Q3 earnings reports from Atlassian, PegaSystems, and Microsoft, analyzing key takeaways and market reactions. We also explore Perplexity's recent funding round and what ...
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Season 1
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Episode 11
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28:44
Episode 10: Q3 Results for Confluent and Procore, How Sales and Marketing Spend Changes with Scale & how Rippling Scaled Outbound
In this episode of The SaaS Report Podcast, we dive into the latest Q3 results for Confluent and Procore, unpacking the key takeaways from their performance. We also explore how sales and marketing spend evolves as SaaS companies scale...
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Season 1
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Episode 10
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22:00
Episode 9: ServiceNow Q3 results, Atlassian's ACV Growth and Blackpearl's early traction
In this episode of The SaaS Report, we dive into the latest financial results from ServiceNow, analyzing their Q3 performance and what it means for the future. We also explore Atlassian's impressive annual contract value (ACV) growth and discus...
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Season 1
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Episode 9
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22:52
Episode 8: LinkedIn's Revenue Growth, Breakdown of Constellation Software, The Rise of Content to Commerce
In the next episode of The SaaS Report, we dive into the latest trends shaping the tech landscape. We’ll analyze LinkedIn's impressive revenue growth and what it means for the future of professional networking. Then, we’ll break down the intric...
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Season 1
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Episode 8
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26:55
Episode 7: Q2 earnings from Dropbox, Zuora and Uber, AI company growth rates & slowing down to speed up
In this episode of The SaaS Report Podcast, we dive into the latest Q2 earnings from Dropbox, Zuora, and Uber, unpacking key insights and trends. We also explore the impressive growth rates of AI companies and discuss the concept of "slowing do...
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Season 1
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Episode 7
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24:45