Sales Science
2025 is going to be chaos unless businesses fix their go-to-market (GTM) strategies. At Sales Science, we’re on a mission to solve that problem by sharing real-world GTM experiments, wins, losses, and lessons.
Hosted by Matt Aird, our content focuses on practical, data-driven insights to improve GTM efficiency. No fluff—just what works.
What to expect:
Quarterly SaaS Reports: Deep dives into public SaaS companies' GTM strategies.
GTM Experiments: Real campaigns we’re running with clients.
Tactical Insights: Actionable advice backed by data.
If you want to see what’s working in the field, hit subscribe. Your support means the world to us. Let’s make 2025 a breakthrough year for GTM success. See you next week!
Sales Science
Q1 results from Crowdstrike, MongoDB & Rubrik, Has Apple killed Cold Calling & are LLM reasoning models dumber than we think?
In this week’s episode, we break down the latest performance from four major SaaS players - Rubrik, Asana, MongoDB, and CrowdStrike - and dig into what’s really going on under the hood.
We cover:
Rubrik’s wild growth (54% YoY!) and eye-watering 61% S&M spend
Asana’s GTM efficiency collapse and the uphill battle to cut costs
MongoDB’s consistent ARR gains and tighter OpEx discipline
CrowdStrike’s standout GRR and the implications of surging OPEX
Plus, two major topics impacting sales and AI:
Apple’s iOS 26 Call Screening - Is this the end of cold calling as we know it? We unpack how this default feature could derail outbound teams and change the GTM playbook for good.
Apple’s AI Paper: “The Illusion of Thinking” - A must-know for anyone building in AI. We explore how Apple challenges the current hype around large reasoning models (LRMs) and what this means for the road to AGI.
If you're deep in SaaS, sales strategy, or AI innovation, this is an episode you won’t want to miss.
#SaaS #ARR #Rubrik #Apple #LLM #MongDB #Asana